Developing the right SEO campaign for long term results is the key element to extend your reach. However, the strategy is as good as the reliability of the SEO campaign. And that is why we are going to discuss how to build a winning SEO campaign to extend reach and generate leads. A campaign is a set of protocols or rules you have to follow in your website so that the search engines can easily crawl and index it. Analysis If you already have a website, analyze the website for any potential factors that are damaging the SEO process. The most common example of such a case is whether the website is mobile-friendly because search engines love websites that optimize their layout for mobiles. It has a high priority while the algorithm ranks your content. URL and website structure, HTTPS and SSL are other examples. Setting the Goals Before you start implementing an action plan, you should set your goals. Setting up a new website to rank higher for a particular keyword or enhance the reach of